I help startups build repeatable revenue through marketing modeling and tactics that feel more like math than mystery by interviewing your customers to identify your Ideal Customer Profile, and then build that ICP into a revenue and growth model https://www.loom.com/share/82af3600c72d4357ba83df04008e4da0.
As part of this work, we'll look at Annual Contract Price for a customer, Cost Per Lead, length of sales cycle relative to deal size amongst other things. This helps align personas and messaging, and clear demographic and firmographic criteria with sales and marketing investments like hiring and demand generating activities.
I definitely started with zero tech experience (and perhaps some ambivalence towards the industry), and build a career out of not much.
- Graduated with a writing degree at the height of the 2008-2009 recession
- Very minimal business experience
- No clue about tech, startups, or entrepreneurship
What I ended up doing was writing job descriptions at startup companies, selling my ability to do content marketing and community marketing until one hired me. Then I did it again 2 years later, got hired again, and then moved to San Francisco to help open a satellite office.
The rest is history.
I wrote more about how other people can create tech jobs from nothing in the book Itamar mentions, and if you want a high level look, the following blog post will be useful:
This is a post to my corporate site, but I created a list of case studies / blog posts of folks discussing how they've moved over: datawire.io/microservices-stories.
I have a bigger list that I haven't had time to put on the site. If you'd like them, I'm happy to create an open google sheet for you.
Yep, it starts. I happen to really love driving, clean record, etc. In 10 years, it's going to be getting touchy for folks who still prefer driving themselves rather than letting the self-driving cars do it. The freedom will be exchanged for safety, and nobody will blink.
The cost will be prohibitive for most people. And in the USA, the car culture is too ingrained. I don't see autonomous cars and human driven cars on the same roads. I don't think the technology will be ready in ten years anyway.
No i think you're wrong about that. Even conservative estimates put it between 2018-2020. Also I don't think it's so much that people would be buying these cars. I think you will see different models, club cats, zip cars, etc. Sure people will buy them but I don't cost will deter then being a significant percentage of the total transportation in 10 years.
I have to say, you are probably 100% wrong on all counts. It's all opinion of course but once these are on the road and they work they will spread quickly costs will come down, and culture will adapt. The value prop is just too high, it's like any other computerization: sure, there are some charming aspects to past practices but the machines always win.
Why wouldn't they be on the same roads? Everyone will gain from having autonomous cars on the roads, both people riding them and people driving their own cars.
I like driving too, sometimes. Sometimes it's awfully boring and I wish I could do something else while on the road.
Product Marketing for startups
I help startups build repeatable revenue through marketing modeling and tactics that feel more like math than mystery by interviewing your customers to identify your Ideal Customer Profile, and then build that ICP into a revenue and growth model https://www.loom.com/share/82af3600c72d4357ba83df04008e4da0.
As part of this work, we'll look at Annual Contract Price for a customer, Cost Per Lead, length of sales cycle relative to deal size amongst other things. This helps align personas and messaging, and clear demographic and firmographic criteria with sales and marketing investments like hiring and demand generating activities.
gomarketmodel.com austin@gomarketmodel.com
Thanks!