.NET stack isn’t considered to be a startup-friendly. However we decided to use it, mostly because of our experience which enables rapid and efficient development. Do you think it's a good idea?
StackOverflow did something similar. In the early days, Spolsky and Atwood podcasted their weekly phone conversations. An advantage of their approach was that other than recording and publishing the audio it was an organic business activity. That's somewhat different from writing blog posts about the process.