If this is the company I think it is, then they took my last name as well. They're legitimately using it, even if you may not like the use. I got around it by using the .me extension instead. You can always pick one of those others instead of .com.

Yeah I just own a few other domains for email instead. Another problem for me is that a huge international (dutch originally) rubber company happens to share my last name with me. The .org/.net domains and a few others were free for a long time but I never thought of registering them which is sad as they recently did.

But not of the Zynga clone factory.

My best guess would be that's partially it. The other part being consumers are getter wiser when it comes to purchasing things. There's of flood of apps that lack polish and are quick cash-ins, and at this point the novelty of fart apps and what not has worn off.