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Hard to blame Foursquare which you need to install while Google itself is doing it on Android phones to track when Android phones enter stores.

http://digiday.com/platforms/google-tracking/


https://support.google.com/websearch/answer/3402922

"This feature turns on when you opt in to Google now. "

Opt in, not opt out.


Why stop there? Nomi tracks any smartphone user who enters a physical store, without their consent[0]: http://www.getnomi.com/

[0] Storeowners install the device, and customers have to opt-out: http://nomi.com/privacy/


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