Let 'em. With something like Let's Encrypt that uses an API to sign domains on the fly, I'm having a hard time thinking of a use case that would be appropriate for wildcards but not appropriate for this.

WC certs are already a ripoff anyways.

> I'm having a hard time thinking of a use case that would be appropriate for wildcards but not appropriate for this.

Serving multiple sub-domains from the one IP whilst still supporting clients without SNI.