I feel like something needs to be done about these sort of ads, I'm happy the Chrome/SafeBrowsing teams are taking these steps. But it's so hypocritical, because most of the times I see these ads, it's from Google's network!

I'm not happy that they punish the publisher/webmaster with no accountability for the advertiser or ad network. I can use Google's AdSense on my website, and unless I continually make an effort to manually review ads, it's very likely it will begin display these sorts of ads. And then because AdSense doesn't care, Chrome will begin flagging my website as malicious to users?!?

I'm surprised they're not doing this as well as making an effort to purge these sorts of ads from AdSense. That way, I could feel comfortable that my users aren't being shown scummy ads, which would be a huge advantage over other ad networks. Now instead, running ads on a website will either become a liability, or an extra added effort to make sure I don't get screwed over by Google.

Also, while a noble goal, there's no details of how they detect and classify these ads. I've had an entire Domain flagged and blocked off by SafeBrowsing because a single page on a subdomain was displaying an ad (via DoubleClick) which linked to malware.