I've actually built an advertising network[1] that is not focused on serving display ads, but linking to content directly in images. Video demo: https://www.youtube.com/watch?v=8GfKBvs53Ss
The thought is that if "advertising" is actually a feature of a website, then it solves the problem of users trying to avoid being shown ads. If you could hover your mouse over an object on any image on the internet and be taken directly to where you can buy that without all the hassle, I'd see that as a big win.
Note: Just onboarded our first customer yesterday. He's using it to promote iPhone cases based on his instagram feed[2]. Hover over the cases on a desktop, and you'll see what the case is. Click on it, and it takes you directly to the product page.
This is the first ad platform I've seen that is innovative in a good way, instead of the usual remarketing/tracking/native/data whatever bullshit. Seriously, awesome idea and execution. Have you gotten any press for this?
That's pretty good. The issue I have with it is that without this prior knowledge, I can't tell what will happen when I click - the URL isn't informative, and there's no alt-text.
What would you like to see it do? I've been thinking of tons of different ways of displaying that to a user, but I figured I'd just put it out there and see what people suggested.
The thought is that if "advertising" is actually a feature of a website, then it solves the problem of users trying to avoid being shown ads. If you could hover your mouse over an object on any image on the internet and be taken directly to where you can buy that without all the hassle, I'd see that as a big win.
Note: Just onboarded our first customer yesterday. He's using it to promote iPhone cases based on his instagram feed[2]. Hover over the cases on a desktop, and you'll see what the case is. Click on it, and it takes you directly to the product page.
[1] http://pleenq.com
[2] http://www.obeythekorean.net/pages/instagram-feed