There's another good reason to incorporate early: It permits you to set up your financial infrastructure. In order to set up corporate bank accounts and merchant accounts, you'll need to be incorporated. This is critical if you're planning on charging from day one.
If you're not incorporated, you can hack together something using your personal accounts, but this is usually a Very Bad Idea. It's far better to keep things clean by separating out your business and personal finances.
The piece seems to be targeted at startups that are both venture-backed and deferring revenue. Delaying incorporation is probably good advice for those folks. For those of us that are bootstrapping and charging money from the outset, it's far easier to incorporate as soon as is practical.
If you're not incorporated, you can hack together something using your personal accounts, but this is usually a Very Bad Idea. It's far better to keep things clean by separating out your business and personal finances.
The piece seems to be targeted at startups that are both venture-backed and deferring revenue. Delaying incorporation is probably good advice for those folks. For those of us that are bootstrapping and charging money from the outset, it's far easier to incorporate as soon as is practical.