> I absolutely do not understand the need for 'web fonts'. Just specify a normal font that most users already have installed in CSS, with some fallbacks.
Imagine you're a company whose business operates exclusively through your website. Imagine further that your company is the sort for whom design is critical because it drives your business. You are going to insist on making sure everything looks perfect in every scenario.
You can think of it as design control-freakery. Typography really matters to some people.
"The sort of company for whom design is critical" doesn't coincide at all with the sort of company for whose website a pixel-perfect layout makes sense.
Why would expert designers show off bad typography instead of good, and in the website rather than in products?
This "design control-freakery" proves that someone doesn't master simple and proven web technology. Why would you trust them with something technically complex like faithful color printing or something "artistic" like designing a logo?
Imagine you're a company whose business operates exclusively through your website. Imagine further that your company is the sort for whom design is critical because it drives your business. You are going to insist on making sure everything looks perfect in every scenario.
You can think of it as design control-freakery. Typography really matters to some people.