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Its due to the fact that VC's see "software eating the world" and they make a bunch of bets that push that mantra. Also, marketing the business to people and or investors follows the same pattern. News will eat up "this is uber for babies" and market it to people.


Uber for babies? The stork will finally be real!


Disrupting the fertility treatment industry? I wonder what Musk would do with that.




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