This same comment chain can waste space in pretty much any thread on any product. What's the point in having it in every thread?
For example, "Fuse Tools" (or "Fuse Apps"). As a bonus, the domain name is already fusetools.com.
- if they are not successful it will not matter;
- if they are successful they will out google the original FUSE and win.
So their strategy will work for them whatever happens.
It's now just a question of moral stand.