> AMP pages don’t receive preferential treatment in search results.
Think it’s true. At the beginning AMP pages got a huge rank bonus. Now, it’s much less. I feel Google sees AMP just for news pages. Guess the project got a lot resistance internally which is understandable: With the hundreds custom AMP components they are actually rebuilding the web.
> At the beginning AMP pages got a huge rank bonus.
That they ever got such a thing is ridiculous to begin with. One of Google's principles is that they're neutral, besides clearly labeled paid-for ads which have always been the business model. I don't think they succeed 100% in setting aside unconscious biases that the programmers must have that build and tweak/configure the thing, but I believe that it is one of the basic ideas. If you say that was not the case, and is "much less" not the case now, then saying it's not biased is just weird.
Good point, I didn't know that. I've not been on the internet much before 2006 or so, and have been using ad blockers for as long as I can remember. Just that in my mind, they're currently clearly labeled. I never saw the chart in the post you linked, that's very interesting. Thanks for linking!
Haven’t news been always above the search results? And only AMP news pages are currently above the search results. Non-news AMP pages have to rank like non-AMP pages.
I don’t like the entire AMP thing either but a bit more differentiation would be helpful here.
Think it’s true. At the beginning AMP pages got a huge rank bonus. Now, it’s much less. I feel Google sees AMP just for news pages. Guess the project got a lot resistance internally which is understandable: With the hundreds custom AMP components they are actually rebuilding the web.