It seems like a good move on the surface. Digging a little deeper, though, one notices a couple of quotes:
"But he compares what he and Fake are doing to what record label executives do, searching out the best talent."
Someone who compares himself favorably to a record label executive in today's world is out of touch with how the target demographic for Brickhouse products feels about such things. I don't know how much trust I could place in Horowitz's decisions regarding this new internal "startup".
"Horowitz...said the figure would be somewhere between a pat on the back and an acquisition-size bonus."
If I were a Yahoo employee, I don't think I'd feel too reassured that my hard work would get appropriately recognized. That "pat on a back" may be for an excellent idea, well executed, but unfortunately not able to be capitalized upon within Yahoo's current structure.
It seems to me that the idea of Brickhouse is good, but it may be a case of too little, too late. I don't get the feeling that it will be able to achieve its potential.
"But he compares what he and Fake are doing to what record label executives do, searching out the best talent."
Someone who compares himself favorably to a record label executive in today's world is out of touch with how the target demographic for Brickhouse products feels about such things. I don't know how much trust I could place in Horowitz's decisions regarding this new internal "startup".
"Horowitz...said the figure would be somewhere between a pat on the back and an acquisition-size bonus."
If I were a Yahoo employee, I don't think I'd feel too reassured that my hard work would get appropriately recognized. That "pat on a back" may be for an excellent idea, well executed, but unfortunately not able to be capitalized upon within Yahoo's current structure.
It seems to me that the idea of Brickhouse is good, but it may be a case of too little, too late. I don't get the feeling that it will be able to achieve its potential.