It's brilliant, most people probably won't care about the extra workload as long as it doesn't make their computer "slow down" or get too noisy and it realigns the content providers incentives from "collect more/better data and pack in as many ads as possible" to just "keep people on the site as long as possible".
The cost is also just the price of electricity which, while not totally trivial, is cheap enough for this to work and something people are already paying for.
I found it intriguing enough that I actually let them have a go at it rather than disabling Javascript (my usual response to ad-blocker-blockers). So far it works "as advertised", the only way I notice is through the system monitoring I have on my desktop.
It's brilliant, most people probably won't care about the extra workload as long as it doesn't make their computer "slow down" or get too noisy and it realigns the content providers incentives from "collect more/better data and pack in as many ads as possible" to just "keep people on the site as long as possible". The cost is also just the price of electricity which, while not totally trivial, is cheap enough for this to work and something people are already paying for.
I found it intriguing enough that I actually let them have a go at it rather than disabling Javascript (my usual response to ad-blocker-blockers). So far it works "as advertised", the only way I notice is through the system monitoring I have on my desktop.