Steve Blank is a writer and knows that wrapping his point in a story makes it more enticing to read. And I agree that this post has less to do with job titles, than hiring people who have the right kind of experience.
Having worked in big companies, (Gap, Wells Fargo, Guess) I know that they all have their time tested processes and you walk in and there are step by step instructions on how to do your job (any job, all the way up). Even at IDEO there's a tried and true methodology, design thinking. You dont know what you will come up with, but you know each step to take.
Startups change day to day, which makes them exciting. But hiring a seasoned big company employee is suicidal if they come in trying to execute a time tested routine.
It's not about titles per se, but about hiring someone with the right mentality.
Having worked in big companies, (Gap, Wells Fargo, Guess) I know that they all have their time tested processes and you walk in and there are step by step instructions on how to do your job (any job, all the way up). Even at IDEO there's a tried and true methodology, design thinking. You dont know what you will come up with, but you know each step to take.
Startups change day to day, which makes them exciting. But hiring a seasoned big company employee is suicidal if they come in trying to execute a time tested routine.
It's not about titles per se, but about hiring someone with the right mentality.