How do you look at South Korea and conclude that people there aren't chasing money and success?

"In 2014 alone, some 840,000 companies sprang up, in a country with a population of 50 million. This high number of enterprises relative to GDP suggests that opening a business is a poplar economic activity for many South Koreans."

https://thediplomat.com/2016/01/what-entrepreneurship-means-...