content is no longer the only draw. the business goal is now monetizing the group experience. consider Fortnite. Companies won't care if a few people watch pirated content alone. They want to control the experience of group content consumption. This does require content, but managing the group experience is the new frontier. consider http://rabb.it Pirates can get ppl in groups to watch premium content, but at some size, authorities will show up to protect their property.
content is no longer the only draw. the business goal is now monetizing the group experience. consider Fortnite. Companies won't care if a few people watch pirated content alone. They want to control the experience of group content consumption. This does require content, but managing the group experience is the new frontier. consider http://rabb.it Pirates can get ppl in groups to watch premium content, but at some size, authorities will show up to protect their property.