> AdSmart allows brands to show different ads to different households watching the same programme, enabling advertisers to target campaigns based on thousands of combinations of demographic, location, interest and lifestyle attributes.
This essentially pushes GDPR to the edge in terms of taking your personal user data and selling it to advertisers. Yes, Channel 4 is kept alive on life support due to ads, but I can only imagine the tons of data I will hand over if I connected all my social media accounts to my smart tv, channel 4, sky, etc.
If that's what they think the future of TV is, then I'd have to call the library across the road my second home then.
This essentially pushes GDPR to the edge in terms of taking your personal user data and selling it to advertisers. Yes, Channel 4 is kept alive on life support due to ads, but I can only imagine the tons of data I will hand over if I connected all my social media accounts to my smart tv, channel 4, sky, etc.
If that's what they think the future of TV is, then I'd have to call the library across the road my second home then.
* Also joins Apple TV+ waiting list.