Both the article and many in this comment section are using the term "Hasidic" to refer to all ultra-Orthodox (aka Haredi) Jews. This is not the case.
As the article briefly mentions, Hasidism is a recent (~18th-century) ecstatic religious movement that split off from conventional ultra-Orthodoxy. Non-Hasidic Haredim originally called themselves Misnagdim ("opposition"), but these days are usually called Litvish ("Lithuanian", since that was the stronghold of Misnagdi thought). The two have since reconciled over their combined opposition to later secularist Jewish religious and political trends, and through the efforts/existence of groups like Chabad which blur the binary; but the separate identities are still strong.
Borough Park, the neighborhood the article is about, happens to be majority Hasidic, but also has a substantial Litvish minority which is subject to all of the same pressures and constraints that draw Haredim of all stripes to online businesses.
Both the article and many in this comment section are using the term "Hasidic" to refer to all ultra-Orthodox (aka Haredi) Jews. This is not the case.
As the article briefly mentions, Hasidism is a recent (~18th-century) ecstatic religious movement that split off from conventional ultra-Orthodoxy. Non-Hasidic Haredim originally called themselves Misnagdim ("opposition"), but these days are usually called Litvish ("Lithuanian", since that was the stronghold of Misnagdi thought). The two have since reconciled over their combined opposition to later secularist Jewish religious and political trends, and through the efforts/existence of groups like Chabad which blur the binary; but the separate identities are still strong.
Borough Park, the neighborhood the article is about, happens to be majority Hasidic, but also has a substantial Litvish minority which is subject to all of the same pressures and constraints that draw Haredim of all stripes to online businesses.