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One is by teaching and giving talks. I too see patterns repeat themselves, so I try to boil the latest trend down to what is genuinely new. Clients are particularly happy to be ELI5'd.

Second, my interest is burrowing down into the underlying mathematics and formalisms. This frees you from having to chase trends at the superficial level (React vs Vue, for example). I went for a PhD in my dotage just to up my game (see my comment history for a recent thread where I described my experience).

Third, I got disillusioned with working for BIG Software and their clients. But smaller companies and organisations and NGOs have got interesting problems to solve, but can't afford talent. Here you get to do build the entire thing on your own, and it is an art to make it simple and aesthetic and a pleasure to use; you get to use lots of relatively new and free technologies, without putting the client's business at risk.



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