So how about, in 2020, you make a car that's as good as the 2012 Model S?
It's absolutely bonkers that the car manufacturers are still playing catch up to a car that's almost a decade old at this point.
Tesla are on their fifth model, third complete rework, and the 'traditional' manufacturers still have their dick in hand.
Take a bog standard sedan, put a 200-300 mile range battery in it, sell it for the battery cost more than the ICE version, scrap the ICE line before the government forces you to, job done.
This is going to be the car industry's collective Kodak moment if they don't pull out soon.
Add to that while battery prices and electric motor prices are dropping, the price of developing and producing internal combustion engines continues to rise due to stricter and stricter emission standards.
>Take a bog standard sedan, put a 200-300 mile range battery in it, sell it for the battery cost more than the ICE version, scrap the ICE line before the government forces you to, job done.
I'm surprised no auto maker has yet to my knowledge a) done the above and b) advertise this fact. I'm envisioning a two-page print ad, showing two identical cars side by side, with a headline challenging the reader to answer "WHICH ONE IS ELECTRIC?"
It's absolutely bonkers that the car manufacturers are still playing catch up to a car that's almost a decade old at this point.
Tesla are on their fifth model, third complete rework, and the 'traditional' manufacturers still have their dick in hand.
Take a bog standard sedan, put a 200-300 mile range battery in it, sell it for the battery cost more than the ICE version, scrap the ICE line before the government forces you to, job done.
This is going to be the car industry's collective Kodak moment if they don't pull out soon.