That's been Roger Schank's guiding assumption to some extent: not that we really need to make AI "smarter", but that we just need to better understand the ways in which humans are fairly mechanical, or at least that "normal" human activity in most contexts is.

Hence he proposed moving away from more complex models of rationality, like logical inference or statistical decision-theory, and towards simpler ideas like frames of reference, dependencies between concepts, and behavioral scripts--- in his view, closer to what humans actually do.