> No, if the only option you give me is "Request Demo" but all I want is more info then I'll click "Request Demo." Then when I don't get more info or info that I like I'll bail.
Exactly. Even if I was thinking about requesting a demo when I clicked the ad, I then want to see a lot of information on the target site before proceeding. I'm not going to sign up for a demo unless I think there's a pretty good chance I'll want to buy.
Most vendor websites don't provide nearly enough information for me to make that judgment. As someone who doesn't consider talking to sales people to be a recreational activity, that leaves me with little choice but to bail.
Same. I hate when I need to get on a call to just get pricing for something, or even worse, to just renew a yearly subscription.
Plus this was analytics software which is a dime a dozen nowadays. So you need to make your value proposition known very well and very quickly. Even then you'll get a very low conversion rate unless you've done a very good branding campaign to get your name out there.
No, thanks. Unless the person giving me the demo is the CEO, their entire salary and taxes are being taken out of my price, and it's most likely not the kind of company I want to do business with.
Exactly. Even if I was thinking about requesting a demo when I clicked the ad, I then want to see a lot of information on the target site before proceeding. I'm not going to sign up for a demo unless I think there's a pretty good chance I'll want to buy.
Most vendor websites don't provide nearly enough information for me to make that judgment. As someone who doesn't consider talking to sales people to be a recreational activity, that leaves me with little choice but to bail.