Compared to SPOT, I can't decide if this has better or worse connectivity - yes, its bluetooth and I can run whatever I want over it. But its only going to go as far as my phone/laptop. So why not just interact with my phone or laptop? From the "always online" perspective, it feels kinda precariously balanced in a fairly narrow gap between "checking the screen of my phone" and "feeling the incoming-message vibration in my pocket". Is that worth a few hundred dollars?

I'm interested to see what other apps arise that don't require some permanent connection to another device, though.