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Agreed. We've gotten used to a few models of digital downloads it seems:

1. Pay to "own"[0]: ~$10

2. Pay to rent for 24h or so: ~$5

3. Unlimited streaming of all titles: ~$15/mo

It'd be a bit weird to pay $20 for #2, even for a first-run movie. I get that the price we pay doesn't always reflect just the seller's cost (sometimes we pay more just for the perception of a premium product), but it's hard to justify paying an extra $15 for the costs of running a theater when you aren't actually going to that theater.

I get that there are certainly people who would value that (like the OP who has kids and can't get out with his wife to go to the theater), but I expect most people of average means would balk at $20 for home viewing, and just wait for a normal rental price or for it to appear on whichever AYCE streaming service the subscribe to.

[0] Scare-quotes because of course the download you get is still DRMed, which means you don't really truly own the copy.



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