This is one of the most profitable businesses on the planet (large margins / overpriced products on a giant volume), they really don't need or care about any kickstarter.

You want to influence the company - get > $200B worth of shares to agree with you and then get a board seat. Anything else won't matter (and even then it won't be easy due to the track record of current management).

Edit: Anyone care to explain what's wrong with the above?