I commented on the post but will post it here as well;
I had a similar thing with @apress a few years ago, I set up an automated twitter feed to post the daily book deal to a twitter account, a couple of months afterwards I checked and realized @apress was just given to Apress without any email or notice (everything I posted too was lost)
Fair play to apress I contacted them and they got back to me within half an hour, they had no idea twitter hadn’t contacted me they were just given the account and they apologised to me..
I very much doubt its the TB more likely to be the TB search, marketing or social media agency who want to control the brand rather than embrace and engage (ironic eh) infact I’d doubt that TB is fully aware of what has happened (until they get into the office on monday morning and see the hundreds of @ replies they've had)
"follow our new Twitter account for Tower Bridge.... @TowerBridgeExh"
@TowerBridgeExh is invalid, so if this is the same one, then they didn't originally go with the stolen account. I also see several similar accounts (like @tower_bridge), so this might not be related.
I don't think we should start blaming the marketing agency for what has happened (even if they did start the process). It is Twitter who should take responsibility for silently transferring ownership of the @towerbridge account and then effectively deleting it.
Though I feel little sympathy for an agency who looks at an already active twitter account, sees it has 4000+ followers, and makes the determination that "Hey, what we should do is take over this account and send marketing crap to all these followers rather than continue to send them what they originally signed up for. I mean, it's just a feed of what time the bridge will open/close, it's unlikely any of these people live near by."
I had a similar thing with @apress a few years ago, I set up an automated twitter feed to post the daily book deal to a twitter account, a couple of months afterwards I checked and realized @apress was just given to Apress without any email or notice (everything I posted too was lost)
Fair play to apress I contacted them and they got back to me within half an hour, they had no idea twitter hadn’t contacted me they were just given the account and they apologised to me..
I very much doubt its the TB more likely to be the TB search, marketing or social media agency who want to control the brand rather than embrace and engage (ironic eh) infact I’d doubt that TB is fully aware of what has happened (until they get into the office on monday morning and see the hundreds of @ replies they've had)