Obviously, the whole "intentional misleading" does not apply here. In general, I think it would benefit Twitter or at least the trademark holders, if Twitter introduced the opposite of a "Verified" badge: a "Unofficial" badge - which the user in this case can activate without needing approval from Twitter, if Twitter does not beat them to it.
Of course, the adverse effect is that it would also serve to point out how ruthlessly Twitter enforce their ToS, once one of the accounts are seized.
Obviously, the whole "intentional misleading" does not apply here. In general, I think it would benefit Twitter or at least the trademark holders, if Twitter introduced the opposite of a "Verified" badge: a "Unofficial" badge - which the user in this case can activate without needing approval from Twitter, if Twitter does not beat them to it.
Of course, the adverse effect is that it would also serve to point out how ruthlessly Twitter enforce their ToS, once one of the accounts are seized.