This is promising; but in the Ag space there are 100s of providers all doing it their own way. The same problem is staring in the cannabis/hemp space too. We've been working for 5+ years to herd all these cats together -- and now another one (cue XKCD about standards). We'll likey join this initiative but, I'm concerned how it will work with the 100s of others who are way more interested in building their own walled garden, or saying "here's a standard API (ours!)" w/o any outside inputs.

And @tomhoward on here brings up loads of good points -- in N farms we've seen N unique implementations ("bespoke") of monitoring, recording, measuring and pumps and processes and power-systems and all that.