If I didn't opt-in and they send me a message that I have to log in to opt-out, I mark it as spam. Sometimes I'll also log in and remove myself, but not always. Depends on the company.
On the other hand, if there's a simple 1-click link, I will usually click it and merely archive or delete the mail.
Webmasters: It's in your best interest to make it easy to unsubscribe. It only makes people mad. It doesn't make them stay as customers.
On the other hand, if there's a simple 1-click link, I will usually click it and merely archive or delete the mail.
Webmasters: It's in your best interest to make it easy to unsubscribe. It only makes people mad. It doesn't make them stay as customers.