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"If you signed up for it then unsubscribe if you don't want it."

In virtually all cases where this occurs I have signed up for the mailing implicitly (by buying something from a company and thus establishing a 'relationship') or accidentally (didn't notice they had conveniently pre-checked a 'spam me please' option in an installer or on a website).

And FWIW even for mails I don't want, I do try their unsubscribe link first and use that if it is just a few clicks to get me off the list. If their unsubscribe method is unreasonably complex (any more than two clicks is unreasonably complex, removing me from their database should be just as simple as adding me was), yes, I'll mark them as spam, and I believe they fully deserve it.



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