Building out a marketing organization is expensive in terms of manpower and money. Not everything can be bootstrapped. Enterprise sales, in particular, is expensive, slow, and annoying and needs a marketing organization dedicated to it.
It's rare that you can pour money to hyper-activate the technical side of things. However, normally you can do that on the sales and marketing side.
Building out a marketing organization is expensive in terms of manpower and money. Not everything can be bootstrapped. Enterprise sales, in particular, is expensive, slow, and annoying and needs a marketing organization dedicated to it.
It's rare that you can pour money to hyper-activate the technical side of things. However, normally you can do that on the sales and marketing side.