One of the things that goes unmentioned in these articles is the absolutely horrible UX in the app--why does every movie I consider have to start playing at 110dB as soon as I browse to it? I have to steel myself to open the AppleTV app (or mute my TV) to browse through their collection. Then there's the horrid algorithmically-generated posters for each movie...
Yeah, I thought browsing / discoverability on Netflix was terrible until I tried to use Apple TV+; just like I thought the UI on Apple's Music app was terrible until I tried to use Spotify. Why do modern media companies seem to try to compete for the interface which makes it hardest to find and consume their media?