I would be far more impressed and gratified if Prentice Hall were cool enough to offer Kernighan & Ritchie's classic "C Programming Language" (2nd Edition) at 1/2 off their $57.99 sticker-shock price.
I don't even want to think about the cost of this book right now. I recently cleaned out a huge pile of old computer books, stacking them into "keep" and "trash". My copy of K&R is currently missing. Odds are pretty decent that it's floating in a slurry of paper pulp.
With any luck I loaned it out and forgot about it. I'll still never see it again, but at least it's still doing something useful.
I'm on my second one too now. I loaned it a while back to someone and never got it back. In a way I feel good about that. Someone is now a better programmer because of that :) And they obviously liked it enough to keep it.
I saw a copy of this at my local Borders for about $25 during their final sale. Sadly I made the mistake of not purchasing it because I was already in the process of learning a few other languages. I figured the price on Amazon would probably be about the same. I was mistaken.
http://www.amazon.com/Programming-Language-2nd-Brian-Kernigh...