This product simplifies nothing, honestly. The ‘hardest’ part of growing mushrooms is keeping things sterile for the inoculation and colonization phases. This does nothing to address that besides offering it pre-made. Which you can already buy at tons of places for reasonable prices. This device only actually involves the easiest part of the entire process - fruiting. And you’ll get the same results by just throwing your colonized media in a $2 shoebox as other people have already stated. I like the comparison to juicero others are making, that’s essentially what this is.

And by the way, absolutely none of this is too complicated for your average person. There are tons of literally step-by-step guides online for free.