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It does indeed make you wonder considering the top composers are on Windows running Cubase/Nuendo, almost everybody in game dev is on Windows or Linux, and most of Hollywood's VFX teams are on Linux or Windows integrating with Da Vinci Resolve.


What about the professional C-suite executives who want to look sharp when meeting potential clients or inventors.


Most C-suite execs don't even seem to use a Mac in 2022. All seem to be about the iPad Pro, Surface Pro, or ThinkPad.

I also don't think a $2000 laptop is making anybody look "sharp" in 2022 when financing is readily available for anything Apple. What car you drive or what watch you have says more, but there's so many counterfeit watches out there that it's also fairly meaningless. Even cars, easily financed or leased these days.


A sure way to identify C-suites at my current place is by MacBooks. Their close assistants, sorry, their chief of staffs are the same.


Not if they're doing mobile game development in my experience, still lots of us developing on macs.

Ableton works fantastically on my Mac, and for that matter so does Da Vinci. Anecdotal but nevertheless.


There are a million "creators" in the middle that Apple and co. serve perfectly bar none. Just look at Procreate and similar music making apps.


Yet apple released a $6000 mac pro (that when fully specced, came out to be ~$60000, iirc), a $5000 monitor that competed with monitors almost used exclusively by Hollywood production houses and an optional $1000 stand for said monitor.

I guess that was 2019 and things have changed?


You’re absolutely right. It just seems that apples market in Hollywood could begin to dwindle because all of the alternatives. I guess they can sell a apple silicon mac pro on speed, but what about the ease of customization that linux offers these companies. I think I’ve read that a lot of these production companies develop their own Linux distro, and probably software, and extensions (for the likes of davinci resolve). Is the raw speed advantage of their chips going to outweigh all the investment these companies have made in their previous solutions? I feel like a variation of this question floated along in the time after the announcement of the 2019 macpro as well.

Anyways, I’m not really in disagreement with you, I think, just writing some thoughts out.


Supply doesn't equal demand, and it certainly doesn't equal all demand.




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