And the less experienced you are in IT, the better it's going to be to ask chatGPT rather than a search engine. Quickly parsing web pages and keyword optimisation are skills not everybody has.
Sure there's some prompt optimisation on the GPT side but it's nowhere as complex as navigating through Google and the results are just there.
I was just thinking about this the other day. We have built quite an enormous tacit skill & muscle memory for being able to search & skim articles and find something useful on Google. Our own neural nets have been trained for years on Google results, and that's why it feels so natural and easy to us. In reality, it's enormously difficult task, and also impossible to teach to someone.
Sure there's some prompt optimisation on the GPT side but it's nowhere as complex as navigating through Google and the results are just there.