I see Mathematica as a shell for math. You can write long programs or modules in it, sure, but very often you're simply typing up a couple of lines to check some computation or visualize an expression which you won't even save, in which case readability is secondary.
You're writing something and you decide you want to apply 'f' to it, so you type '// f' (instead of backspacing like a caveman). It's actually rather convenient.