While Apple did have a much smaller increase in headcount over the last few years, I wouldn't use Apple as an example while we're still in the midst of everything. In December, people were touting Google as an example of one of the layoff-proof companies. I didn't trust that logic, and I don't trust the logic that Apple is somehow immune when they're so closely tied into the tech industry. For example, I'm theorizing that a non-trivial part of their profits comes from supporting the developer ecosystem (who else buys max-spec Macs at scale?). Regardless of the underlying reason, mass layoffs and tightened budgets are going to dry up B2B profit streams.
While Apple did have a much smaller increase in headcount over the last few years, I wouldn't use Apple as an example while we're still in the midst of everything. In December, people were touting Google as an example of one of the layoff-proof companies. I didn't trust that logic, and I don't trust the logic that Apple is somehow immune when they're so closely tied into the tech industry. For example, I'm theorizing that a non-trivial part of their profits comes from supporting the developer ecosystem (who else buys max-spec Macs at scale?). Regardless of the underlying reason, mass layoffs and tightened budgets are going to dry up B2B profit streams.