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As someone (biased) who has worked at Square, it is not Square (now Block) driving this. They are too distracted with cross-subsidizing Bitcoin daydreams to be focused on benefitting SMBs.


How sure are you? I was pretty sure square was the responsible party when I got spam emails from a coffee shop as well.


I wonder how much they paid a branding agency to come up that ingenious rebranding.




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