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Great.

What I really want is mandatory opt-in to be able to contact me.

Unknown numbers get to send a single standard length SMS, carrier embeds the full legal name and, for businesses, legally registered mailing address, and I can choose whether to accept. If I don't, no other contact from that number is connected to my phone. Ever.

I can also report the message as unsolicited and every company's unsolicited contact stats are made available to regulators.



That's already the law (except for politicians), which is why this article is about a rule change to the kind of consents that are valid.




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