Maybe if you were only planning on doing something once. They've already nearly completed the next rocket. The whole point of this launch was a test. There was nothing on it. The next iteration will also be a test, and likely the next few after that. They'll even fly their own satellites up on test vehicles until they've worked out more of the kinks. Then before you know it, it'll be as reliable as falcon 9 and launching 100 times a year.