Email newsletters don't slam into my inbox. They sidle in, close the door quietly and get comfy in my newsletters folder. But these are ones I've chosen to sign up for - program language related and a couple from individuals who I think are interesting.

Like you, what I don't understand is the email sign-up form popup companies push in front of you on every visit. Nobody wants your "newsletter". Nobody wants to be signed up to your newsletter when they sign up to your service or buy something from your store.