>especially coupled with the free 2nd day shipping
There's an added bonus if you live near a distribution center, in which 2nd day often turns into next day. In a handful of cases, I've had next day turn into same day -- ordering something before I go to work, and finding it was delivered in the middle of the afternoon by a specialty shipper like LaserShip.
Guess I'm near a distribution center then as I generally find that free super saver shipping, which is supposed to take 5-8 days, ends up being two day. Definitely hinders my urge to go Prime.
It's especially magical if you're shipping to Manhattan as they offer same-day delivery. It's such a delight to click "Buy!" in the morning and have it by mid-afternoon.
There's an added bonus if you live near a distribution center, in which 2nd day often turns into next day. In a handful of cases, I've had next day turn into same day -- ordering something before I go to work, and finding it was delivered in the middle of the afternoon by a specialty shipper like LaserShip.