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mbrubeck
on Feb 27, 2012
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Amazon Prime members buy twice as much, don't comp...
"Losing" was the wrong word there. They are
spending
$11 to acquire $500 of increased business. Even with a 3% profit margin, that's a net gain.
EGreg
on Feb 28, 2012
[–]
Where did you see the extra $500 ?
mbrubeck
on Feb 28, 2012
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parent
[–]
From the very first bullet point, on average Amazon prime members
"increase their purchases on Amazon from $400 a year to $900 a year."
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