> The deal, known as EU-U.S. Data Privacy Framework, revives transatlantic exchanges underpinning billions' worth of digital trade after the EU's top court struck down two previous agreements over fears of U.S. intelligence agencies' snooping.

Can someone explain to me what trade this underpins? AFAICT it's basically a one way street. Large corporations in the USA get to advertise to citizens of the EU. How does anyone in the EU benefit from this? Or even, how does any large EU corporation benefit from this?