Unless they've assembled a very good team, that thing will retail for over $100.
From the $99 pledge description: "This watch will retail for more than $150"
They've already sold devices for blackberry so they have a good grasp of what the costs are: http://getinpulse.com/
They now have what are essentially pre-orders for over 25K devices at around $115 a piece so they're on course to make a good profit on the first generation, and they'll have the brand, ecosystem, and everything they learned making the first generation to make the second generation devices a better offering than anything the competition can put together. They're targeting smart phone users who don't mind paying a premium so price won't necessarily be the deciding factor.
From the $99 pledge description: "This watch will retail for more than $150"
They've already sold devices for blackberry so they have a good grasp of what the costs are: http://getinpulse.com/
They now have what are essentially pre-orders for over 25K devices at around $115 a piece so they're on course to make a good profit on the first generation, and they'll have the brand, ecosystem, and everything they learned making the first generation to make the second generation devices a better offering than anything the competition can put together. They're targeting smart phone users who don't mind paying a premium so price won't necessarily be the deciding factor.