His post is right in that he says you outsource things that don't give you a competitive advantage. But this is not necessarily synonymous with things you don't care about.
For example, our company has an email newsletter we sell for which we evaluated multiple email service providers (ESPs) and ultimately agreed Mailchimp was best. This newsletter is a major source of revenue for us so we absolutely care about it, but we know that the value we bring is the content/data in the newsletter and not the delivery and other intricacies ESPs deal with.
Ensuring the team gets paid regularly and we're not running afoul of the IRS and NYS withholding requirements is absolutely critical, but building payroll processing capabilities internally is not something we're spending time on.
Using his language, I think he'd say you "don't care about" figuring out the intricacies of e-mail deliverability. It seems like "don't care" was just a poor choice of wording. A better metric would be just to ask what your core competency is, which is the actual content of the newsletter, not the technology involved with running a newsletter.
Yup - I commented on Chris' post and he responded saying "I'm starting to regret the title I used on this post (versus the more accurate first sentence)."
For example, our company has an email newsletter we sell for which we evaluated multiple email service providers (ESPs) and ultimately agreed Mailchimp was best. This newsletter is a major source of revenue for us so we absolutely care about it, but we know that the value we bring is the content/data in the newsletter and not the delivery and other intricacies ESPs deal with.
Ensuring the team gets paid regularly and we're not running afoul of the IRS and NYS withholding requirements is absolutely critical, but building payroll processing capabilities internally is not something we're spending time on.