Writing iOS apps is hard - I've been there. Every other day we see a story about an app being pulled from the store arbitrarily by Apple - yet again. Sometimes we see Apple pull entire groups of apps (apps using the dropbox SDK?) without any notice, warning, or chance to make things right before the app is pulled.
People work LONG hours on these apps, and each great app makes Apple's mobile devices more valuable.
Apple's behavior toward app developers is simply RUDE. There is no other word that describes their attitude. It loses people both money and time. Often Apple seems to remove apps because it plans to introduce a competing app at some later date... HOW IS THIS OKAY? That is literally forced monopoly.
I realize this is Apple's private playground because they make the devices but this is NOT a way to treat any human being - much less humans who write code night and day for the devices that support that playground.
We need to wake up to this ridiculous treatment, and tell Apple that this has to change.
TLDR; I love building iOS apps, but Apple is treating developers like pawns on an unacceptable level.
Historically, Apple has never pursued a B2B model for relationships and this translates into the current iOS environment. Apple treats iOS developers like any other consumers - it provides a small range of products, a single set of terms, and customer service commensurate with the price. It's a sound business model and leverages their core competencies.
Developers are a necessary evil in the pursuit of selling more hardware, not something about which top management is passionate - Cook is focused on logistics not making happy hackers.