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Statistically we actually know this is false, the pre-Covid 6pm internet surge window has actually stuck around as the new baseline normal internet traffic post-covid.


https://datareportal.com/reports/digital-2023-global-overvie...

Interesting read. Check out the section "Decline in time spent online". It kicked up for Covid, but is now back to pre-Covid levels: 2016: 6h29 2017: 6h46 2018: 6h48 2019: 6h38 2020: 6h55 2021: 6h57 2022: 6h37

But users are now spending more of that time on social media (about 40%).




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